Dext - Build for Bigger Things Campaign — George Matzouranis - Creative Designer

Built for Bigger Things – Campaign Creative for Dext

I led the creative for Dext’s "Built for Bigger Things" campaign – from concept to execution. I crafted the visual identity and designed all assets across social (organic and paid), email, web, and events. Bold, focused, and consistent, the campaign brought the manifesto to life and gave the brand a powerful new voice.

Event Design – Bringing 'Bigger Things' to Life

I designed Dext’s event stand as a bold, physical expression of the "Built for Bigger Things" campaign – clean messaging, sharp visuals, and smart use of space to grab attention and drive engagement. I also created all supporting materials, from digital screens to print and giveaways, ensuring every detail reinforced the campaign.
A striking presence that made the message impossible to miss.

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Paid Social – Cutting Through the Noise with Purpose

I designed a suite of paid social assets that brought the "Built for Bigger Things" manifesto into sharp, scroll-stopping focus. Each ad was crafted to challenge the status quo – bold statements, clear visuals, and tight messaging aimed at grabbing attention fast and driving action.

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Campaign Hero Guidelines – Defining the Look & Feel

I created the campaign hero guidelines to ensure consistency and clarity across every execution of "Built for Bigger Things". This document set the direction for layout, typography, colour and imagery – giving teams a clear framework to bring the campaign to life across all channels. More than just rules, it was a creative playbook designed to protect the idea and scale it with impact.

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