'Find a Better Deal for You'
OOH Campaign Concepts
Finder commissioned me to develop creative concepts for their out-of-home campaign, Find a Better Deal for You. I delivered three distinct routes – each built around a strong, ownable idea designed to cut through in busy, real-world environments.
The work focused on clarity, boldness and brand voice, offering the team a strategic foundation to shape the next phase of the campaign.
Concept 1: Searching for better deals
I translated Finder’s brand promise into a bold, clean, and memorable OOH concept. Drawing on the brand’s iconic blue and integrating an intuitive UI element from the digital experience, I created a direction that connects with audiences both emotionally and practically – making the value of "finding a better deal" instantly clear and engaging.
Concept 2: Extra Rich
When you save money, it creates a feeling of instant euphoria – like you're suddenly rolling in cash. I wanted to capture that exaggerated, playful confidence that comes from knowing you’ve found a better deal than everyone else. You're not spending more, but you’re feeling like a billionaire – and that’s the moment I set out to visualise.
Concept 3: 70s Game Show Extravaganza
I imagined using Finder as stepping into a 70s game show – smooth, flashy, and unapologetically fabulous. The concept plays on the thrill of spinning the prize wheel and hitting the jackpot every time. Because finding a better deal isn’t just about saving money – it’s about turning everyday wins into something worth celebrating.
