Led campaign ideation, concept development, and design delivery across key digital and CRM touchpoints. Developed flexible, modular email frameworks that balanced brand expression with scalability, enabling consistent engagement across CRM and lifecycle campaigns. Translated campaign concepts into motion and animation assets that brought brand narratives to life, alongside high-impact display ads designed to capture attention and support lead generation. This system-led approach strengthened brand consistency, improved delivery efficiency, and amplified Virgin Media’s campaign impact across platforms.