“Can You Tell What’s Real?” — Concept and Visual Design for Deloitte’s D.AI TV Teaser Campaign
As the lead on creative concept and visual direction for D.AITV’s teaser campaign, I set out to explore the question “Can you tell what’s real?” to highlight the intersection of humanity and AI. To bring the idea to life, I combined traditional design sensibility with a suite of AI tools, using them across ideation, image generation, and final video production. The result was a striking and thought-provoking launch piece for Deloitte’s new AI learning channel.
Bringing this concept to life was a genuine collaboration between human imagination and artificial intelligence. I started with ChatGPT, refining a 2,500-word creative prompt to define the tone and emotional realism of the campaign. Using Nano Banana and Topaz, I generated and enhanced lifelike AI portraits that challenged the boundary between what’s real and what’s not. Veo 3.1 and Flow gave the visuals movement and rhythm, while Adobe Premiere brought everything together, turning a bold idea into an immersive, story-driven teaser.
From Concept to Creation. Powered by AI
Breaking down the concept
The concept “Can You Tell What’s real?” explores the blurred boundaries between human and AI creation, inviting viewers to question perception and authenticity in the age of artificial intelligence. The following presentation was developed and shared with Deloitte’s leadership to introduce and visualise the creative direction behind the D.AITV teaser campaign.
