Dext - Brand Refresh — George Matzouranis - Creative Designer

Dext Brand Refresh.
Evolving Identity, Systems,
and Experience

As Creative Lead, I led a full brand refresh for Dext, bringing together strategy and design to create a consistent and engaging experience across all channels. The project included the development of new brand guidelines, a robust design system, refreshed templates, and a complete overhaul of the website. The goal was to ensure the brand not only looked modern and professional but also functioned seamlessly across digital and print.

Creating Clarity Through Brand Guidelines

I developed a comprehensive set of brand guidelines to bring clarity and consistency to how Dext shows up in the world. This included tone of voice, logo usage, typography, colour palette and imagery – designed to be practical, flexible and easy for teams to apply.

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Redesigning Dext’s Website

The website needed to reflect the evolved brand and better serve its users. I led the redesign with a focus on clarity, accessibility and performance. The result is a more intuitive, responsive and content-driven site that supports business goals while staying true to the refreshed visual identity.

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Design Systems and Templates

To support consistency and efficiency across teams, I built a modular design system and a library of reusable templates, imagery and tutorials. These tools empower designers and marketers to create with confidence, while keeping everything aligned with the refreshed brand language.

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